Nike x Isamaya Ffrench — "Run Forever" at Selfridges London
I had the pleasure of collaborating with My Beautiful City on the visual merchandising and display installation for Nike and Isamaya Ffrench's Run Forever pop-up at Selfridges London.
To create the illusion of garments suspended in motion, I designed and handcrafted a series of bespoke transparent forms using moulded Perspex. These invisible mannequins allowed the pieces to maintain fluid, sculptural silhouettes while appearing weightless within the space.
The result was a dynamic installation that showcased the collection as if frozen mid-movement, enhancing the futuristic aesthetic of the collaboration and creating a striking retail experience.
Dream Concept
